As Scotland prepares to return to the FIFA World Cup for the first time in 28 years, the country’s colleges today launch a new nationwide campaign - developed through CDN’s Marketing and Communications Strategic Network - celebrating ambition, opportunity and national pride.
Featuring some well-known alumni including chef Tom Kitchin, ex-Scotland footballer Darren Dods, professional curler Jennifer Dodds and fashion designer Siobhan Mackenzie, Pass the Ball for Scotland is a unique collaboration that brings together colleges from across the country in a moment of celebration.
Created in partnership between each of Scotland's 24 colleges, the video shows a powerful visual of a football being passed from college to college, signifying teamwork and inclusion, and includes messages of good luck to the Scottish national team.
Reflecting the shared values of football and college – teamwork, resilience, inclusion and belief – Pass the Ball for Scotland shines a spotlight on some of the journeys that began on local campuses and continued far beyond.
The video celebrates the impact that colleges can have, being the first steps in achieving hugely successful careers for many and aims to spotlight hard work and ambition.
Marie Hendry, Chief Executive of CDN, said: “As the country comes together to celebrate Scotland’s return to the world stage, this campaign highlights the collective impact of our colleges and the talent they help to shape. Every individual featured began their journey in a Scottish college, demonstrating the breadth of opportunity across the sector and the difference it makes in communities throughout the country and beyond. It’s a reminder of the vital role Scotland’s colleges play in supporting talent and ambition, helping individuals go on to achieve remarkable things."
Gavin Donoghue, CEO of Colleges Scotland said: “Scotland’s return to the World Cup is a moment of huge national pride, and one that perfectly reflects what our colleges stand for. Every day, our colleges help people take their first steps, build confidence and pass opportunity forward. This campaign celebrates those journeys and what’s possible when talent is supported and potential is unlocked.”
Anna Devitt, Glasgow Clyde College alumni said: “"Football has the power to bring people together in a really positive way, and I hope everyone enjoys the experience together. Huge congratulations to every player selected - people see the excitement and the spotlight, but it takes years of hard work and sacrifice to reach this level. I hope their journey inspires young people across Scotland to believe in their own goals and go for them.”