HNC BUSINESS WITH DIGITAL AND INTERNATIONAL MARKETING

Intro to the course:

There is an increase in demand for business minded graduates with a digital marketing focus.   In addition, digital business support services are predicted growth areas for employment in Lanarkshire over the next four years. The new HNC in Business reflects the changes needed to accommodate the rapidly changing technological developments that have disrupted the internal and external business environments, and the increasing drive for businesses to use digital marketing and online models and app technology. 

You will be introduced to the various disciplines needed to provide a holistic understanding of running and managing a business and the importance of marketing in business, in particular international marketing.

This HNC introduces you to the key functions in a business organisation:

• digital marketing
• international marketing
• management
• economics
• accounting
• communication
• managing change
• business fundamentals and emergent technologies 
• business law

The HNC also develops human cognitive and transferable skills that are key for success in the business environment.

Who is the course for?

This course is ideal for you if you are interested in marketing and want to develop a broad understanding of business, or if you are interested in starting your own business, seeking employment, or progression in existing employment.  Perhaps you are planning to progress your studies and want to articulate to a degree or professional qualification.

The HNC or HND is suitable for adult returners to education, those who wish to change career, and is equally suitable for school leavers. 

The aims of the HNC are to:

• foster your innovation and creativity to enable you to adapt to changes in the business environment 
• develop your knowledge and skills to enable you to progress to the next level of your learner journey
• develop your knowledge and skills of the core business functions to prepare you for employment 
• provide a grounding in knowledge, skills and creative thinking required to start your own business 
• develop and apply your knowledge and skills across a range of business disciplines in an integrated manner to analyse business situations

What will I study?

You'll learn through a wide range and combination of teaching, learning and assessment methods that may include lectures, virtual learning environments, problem-based scenarios, digital resources, exploration of contemporary issues, case studies, group work, projects, investigations and study packs. Units may include

• marketing
• international marketing
• business fundamentals including Big Data and emerging technologies
• cyber security and digital skills
• economics
• accounting
• communication
• managing people and organisations
• managing change
• business law
• human resource management
• social media

Next Step Course Options

Direct entry to any of our 2nd year HND Business courses

How will I be assessed?

Ongoing assessment through a range of practical activities, observations, candidate folios, self-evaluation, presentations, planning and review using secure SQA assessment support packs. Towards the end of the HNC or HND year 1 you,ll complete a graded unit examination.

Why should I choose this course?

The HNC Group Award is designed to enable you to develop the skills and knowledge needed to enter and develop the world of business. It will equip you with the knowledge, understanding and skills across a range of disciplines to provide a sound basis for success in the business environment, both in employment, progression in employment or to higher level Business degree or professional qualifications.

This will enable you to acquire skills and knowledge in key business functions such as management, marketing and finance as well as developing knowledge and skills in economics, communication, problem solving and the influence of technology on the business environment and businesses themselves. 

The group award will also give you opportunities to develop and understand the business world if you intend to, or are interested in, starting your own business. You'll explore the digital business models that are currently available and those emerging to facilitate access to markets and means of production. 

You will also complete an introductory accounting unit to equip you to manage cash flow, inventory and how to cost and price products and services. 

Where can this course lead?

The HNC and HND in Business are particularly suitable if you are interested in progressing to higher education at university. 

You may also have opportunities for employment in a wide range of first level marketing and management positions across numerous sectors

What are the entry requirements?

Any of the following:

• one relevant Higher
• relevant NQ/NPA at SCQF Level 6
• equivalent vocational qualifications from other awarding bodies
• relevant work experience 
• good level of digital literacy

If your first language is not English, it is recommended that you possess English for Speakers of Other languages (ESOL) at SCQF level 5 or an overall score of 5.5 in IELTS

What are the interview arrangements?

Your offer will be based on your application.

Other information:

Professional recognition:

Chartered Banker Institute (CBI) 

The Chartered Institute of Bankers for Scotland currently accept holders of HNC directly into their higher-level qualification leading to MCIBS (Member of the Chartered Institute of Bankers in Scotland). For more information see https://www.charteredbanker.com